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Climate Change Startup
Role
Senior Product Designer
This stealth mode startup is tackling climate change by "creating a market-transforming solution to accelerate building decarbonization and adaptation in existing multifamily buildings." This means becoming the go-to hub for opportunities and information about better and sustainable building practices for builders.
All names and information have been changed for anonymity
A needed refresh
The platform houses large proposals of detailed financial information such as rebates and subsidies for sustainable construction and building.
Builders need to review top line savings and details of each program in order to understand what is applicable to their projects and where they can create the biggest impact.
The original design didn’t have consistent interaction patterns, UI, or clear user flows leading to confusion.
I reworked the information architecture to improve flows, established a regular design grid, redesigned various UI and visual design patterns, and established intuitive interaction patterns to create a clear hierarchy of information and promote faster navigation.
The main experience on the platform was redesigned using the new visual and interaction design patterns in combination with research of sites like Home Depot and Lowes (experiences the main user would be familiar with). The final design situates up to 3 scopes of work side by side with comparing information aligned in a row for easy scanning and comparison.
By creating a consistent, friendlier, and more intuitive visual and interaction design language, each page and the overall platform became more welcoming and easier to navigate.
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