GAME OF PHONES

Creating a party game for the tik tok generation

In 2014 a friend and I questioned what it meant to use digital experiences on your phone and still be social when you're physically with other people. We created Game of Phones to play with that idea and still sell it globally today after being in retailers like Walmart, Target, and Barnes & Noble.

DIFFERENT PUZZLES

Developing a puzzle brand that’s not like your grandma’s puzzles

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Two friends and I love to puzzle, but were bored of the traditional puzzles we grew up with, so we created a new puzzle brand and business that's a bit... different. We now sell nationwide.

CITI BIKE

Unlocking transportation mobility in New York City

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In a city filled with residents and tourists from around the world, Citibike's original kiosk instructions required customer's to read through lengthy text in english in order to rent a bike. Amy Wu and I redesigned the instructions for anyone to understand, increasing causal ridership by 14% .

AMERICAN EXPRESS SERVE

Getting underserved communities their tax returns quicker

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Tax season was a vital time for Serve's clients because it allows them to access their refunds quicker and cheaper than other banking options. I redesigned this experience making it clear and efficient to receive their money, increasing transfers by 4x.

CLIMATE CHANGE STARTUP

Connecting builders and developers to grants that make a more sustainable world

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This stealth mode startup was moving from concept to launch and needed clear design direction. I redesigned the main experiences in the platform with a consistent and easily navigated visual and interaction design language.

HUDON YARDS

Guiding visitors to discover a new neighborhood

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Hudson Yards is New York City's newest neighborhood and was therefore unknown to every person walking through it. I designed a wayfinding kiosk experience to help anyone navigate its streets and businesses.

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THE EMPIRE STATE BUILDING

Fulfilling visitors’ dreams of experiencing an icon

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The Empire State Building underwent a complete renovation of its visitor experience. As part of that initiative I created new digital versions of classic experiences to improve a customer's visit and increase throughput.

BUILDERTREND

Helping builders achieve financial success

Buildertrend is the leading construction project management software for home builders, remodelers and contractors, but its financial products were not getting customers to fully realize their financial success. I created new journeys and features to get them there.

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Founder and multidisciplinary designer building successful products for over a decade

Design leader with a passion for strategic thinking and creating impactful experiences that drive user engagement and business success. I provide product design strategy and expertise from 0 to 1 and beyond.

Designs seen in such companies as: