GAME OF PHONES

Turning a grad school project into a decade long successful business

In 2014 a friend and I questioned what it meant to use digital experiences on your phone and still be social when you're physically with other people. We created Game of Phones to play with that idea and still sell it around the world today.

DIFFERENT PUZZLES

Building a puzzle brand that's not like your grandma's puzzles

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Two friends and I love to puzzle, but were bored of the traditional puzzles we grew up with so we created a new puzzle brand and business that's a bit... different. We now sell nationwide.

CITI BIKE

Designing universal instructions for to increase ridership

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Citibike's kiosk instructions required client's to speak english and read through heavy text in order to rent a bike in a city filled with residents and tourists from around the world. Amy Wu and I increased causal ridership on the system by redesigning the instructions for anyone to understand.

AMERICAN EXPRESS SERVE

IA design to reduce time to cash

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Tax season was an important time for Serve's clients because it allows them to access their refunds quicker and cheaper than other banking options. I redesigned this experience to make it as clear and quick as possible to receive their money.

CLIMATE CHANGE STARTUP

Platform redesign to create consistency and boost comprehension

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This stealth mode startup was moving from concept to launch and needed clear design direction. I redesigned the main experiences in the platform to create a consistent and easily navigated visual and interaction design language, helping connect builders and developers to sustainability grants.

HUDON YARDS

Creating wayfinding in uncharted territory

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Hudson Yards is New York City's newest neighborhood. Navigating its spaces was new to every person walking through it, so I designed a wayfinding kiosk experience to show anyone where they needed to go.

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THE EMPIRE STATE BUILDING

Reimagining and modernizing a New York icon

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The Empire State Building was undergoing a complete renovation of its visitor experience. I examined various touch points and creating new digital versions of classic experiences.

BUILDERTREND

Building revenue boosting financial features

Although Buildertrend is the leading construction project management software for home builders, remodelers and contractors, it's financial user journeys were not complete. I filled in missing links with profitable new designs.

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Founder and multidisciplinary designer building successful products for over a decade

Design leader with a passion for strategic thinking and creating seamless, impactful experiences that drive user engagement and business success. I provide product design strategy and expertise from 0 to 1 and beyond.

Designs seen in such companies as: